- Free Call: 0800 623 687 0800 623 687
- Login / Register
The sale is not the end of the story. Most customers will buy another vehicle one day, and the dealership that stays friendly and visible in between is the one they are most likely to think of. The trouble is that staying in touch takes time, and busy dealerships do not always have it.
A whole customer lifecycle, planned for you
AMPD CRM sends predefined emails, texts and letters automatically. Across a typical three-year customer lifecycle, that adds up to more than 20 different pieces of communication. They are scheduled for you, so you are not working out who to contact and when.
Before the sale
Not everyone who enquires or takes a test drive buys on the day. AMPD follows up with those prospects automatically, so a good first conversation does not go quiet just because the week got busy.
After the sale
Once a customer has bought, AMPD keeps the relationship warm. Regular, friendly messages keep your dealership in the picture as they get on with life and enjoy their car. It is a lot easier to be remembered when you have been in touch all along than when you suddenly reappear.
Towards the next one
The aim of all this is to keep existing customers engaged until their next vehicle purchase. The AMPD page notes that keeping existing customers is usually cheaper than winning new ones, which is a good reason to look after the people who already know you.
Email, text or letter
Messages go out by email, text (SMS) or letter. The templates can carry your branding, so everything looks like it came from your dealership. If a message cannot be sent the way it was planned, AMPD switches to another way of reaching the customer.
What you need
AMPD CRM works with Motorcentral DMS, so your customer details are already there when the messages go out.
Try this
Pick one customer who bought from you around three years ago. When did you last hear from them, or they from you? If the answer is "a while", that is the gap AMPD is built to fill.
Talk to us
Want to see AMPD CRM working? Call us on 0800 623 687, or get in touch at motorcentral.co.nz/contact.
